UberVISA Media Launch Recap
Uber in partnership with Visa announced a first-of-its-kind credit card for the ride-hailing business and its audience. This card was designed to connect a unique rewards structure with urban millennials to everything they love, from dining and travel to online shopping and Uber trips. Parallel Medium was tasked to produce branded content materials in both photo and video formats to highlight the card’s unique 4/3/2/1 value proposition for a planned media and influencer event, with positioning Uber as a premiere lifestyle brand. Our production crew spent over 5 full days capturing key moments such as private visits with Kevin Hart, a private backyard concert with Wrabel, and VIP access to a number of restaurants and tourist destinations all over Los Angeles, CA.
Impressions across all social media platforms
Extra TV Broadcast Feature including Kevin Hart appearance