Brand Program Films
As their creative production partner of record, Parallel Medium helped build community and tell genuine stories through social channels for Cal Poly Pomona. Together, Parallel Medium and Cal Poly Pomona are exercising industry leading creative strategies for showcasing Cal Poly Pomona’s brand pillars of what makes the university special in it’s own right. Our team has assumed a lead role in digital creative and producing video content to spread their message. Some of Cal Poly Pomona’s programs are intimately tied to the emotional connections people have with quality higher-education. Parallel Medium captured this emotion through powerful, custom lifestyle cinematography that emphasized the individual and the immersive experience delivered by each program. Parallel Medium planned, produced and art directed a multi-location shoot, also capturing ultra high-definition footage for an emotionally impactful series of multiple videos for branding and marketing purposes.
Views across all social media platforms
Bronze Telly for Best Non-Broadcast Documentary
Gold Hermes Award for Non-Broadcast Documentary