Work That is True to You

We execute campaigns that help brands tell their truth.

Building brands for the long run

See our case studies

We are focused on business‑oriented solutions that dig deep into your business and solve problems at the core.

Parallel Medium is an award-winning 360 creative brand consultancy based in Orange County that helps industry leading brands find their visual positioning within cutting edge branding and marketing. With a full range of creative resources, we develop authentic business growth strategy, launch campaigns and build meaningful relationships.

Messaging & positioning

Brand strategy

Naming & taglines

Brand architecture

Goal setting

Analytics

Marketing strategy

Voice & tone

01

Discovery

At our core, we provide guidance, clarity, understanding and everlasting definition of goals for your business. We uncover consumer behaviors goals for maximum ROI and efficiency in order to put you forward in the right direction.

02

Brand Attributes

We work collaboratively to define key attributes of your brand to help set the tone of the company. We scan the competitive global market to understand where to best align your business goals.

03

User Profiles

We take a deep dive to understanding your audience ‑ demographics, psychographics and consumer behaviors that are vital to developing successful campaigns.

04

Customer and Revenue Prioritization

With our guidance, we help align and prioritize goals to reach maximum ROI and efficiency leading to a sustainable business model.

05

Positioning

We provide detailed and transparent reports to your company and stakeholders to obtain understanding of the vision and foundation to merit next steps for branding and marketing initiatives.

06

Competitive Audit

Guided by competitive principles, we conduct strategic analysis to inherently identify strengths, weaknesses and key opportunities in the market.

Branding case studies  /

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